In this free 50-minute workshop you'll learn how to create a brand with meaning.

→ A brand with the energy to take you and your business forward.
→ A brand that will become a powerful asset for your business.

The LOVE BIZ session is available for you to watch right now. So find a cosy spot, grab your notebook and prepare to be inspired!


I can't recommend Karina enough!
You won't regret attending her masterclass; she's great!

- MARILIA MIRANDA RIART -

in this free masterclass you’ll discover:

  • how branding works

    and the impact that creating your brand intentionally will have on your business.

  • the 5 pillars

    each one of these is crucial, and it’s only when you have crystal clarity and execution of all 5 that your business can really start living up to its fullest potential.

  • how to pull it all together

    to ignite growth in your business, take the next step on your branding journey and really move your business forward.

I love your workshops! They’re packed with so many great insights and you always break things down in a way that is clear and makes me feel like I can totally do this!

- STEPHANIE NICHOLS -


As always, you over-delivered.

I learned more from this than I have from many of the paid webinars I’ve attended. And even more importantly, I now know what I need to work on to really build my brand. Thank you!

- MICHELLE C. BROWN -

designed for:
service-based entrepreneurs & creatives, online & off

If you’re passionate about what you do and are serious about building a thriving, sustainable business, then this masterclass is perfect for you. You won’t want to miss it!

hi! I’m Karina, the brand architect

I believe that everyone who dreams of sharing their talents with the world should have access to the tools they need to create meaningful impact and build their business on their terms.

I know how easy it is to fall into the hustle-trap and end up with a business that feels hard, that burns you out, or barely pays the bills. I’m here to tell you there is another way, a better way - the secret is in your brand!

I created this masterclass to help you understand how you can use branding to build a thriving business on your terms - the kind of business that inspires and ignites you, that supports you financially, and takes you wherever your dreams and ambitions lead you.
Karina, the brand architect, in a blue dress smiling and looking upwards